PROMOTION TERMS AND CONDITIONS

1. Introduction

These Promotion Terms and Conditions apply to all Promotions offered through the TaDa platform. The Promotions are organized by the Points of Contact (POCs), who are responsible for executing and delivering the Promotions at their hospitality venues. AB InBev acts as a facilitator and provides support to the POCs in offering the Promotions on the TaDa platform. By using the Application and/or participating in a Promotion, you (the Consumer) agree to these Promotion Terms and Conditions and commit to adhering to the rules and provisions contained herein.

2. Definitions

The following capitalized terms shall have the following meanings in these Promotion Terms and Conditions:

  1. AB InBev: InBev Nederland N.V., the facilitator of the Promotions organized by the POC.
  2. Application: The platform on which the Promotions are offered. Also referred to as "TaDa".
  3. Competition: An offer on TaDa where the Consumer can take part in order to win a prize with the winner selected at random.
  4. Consumer: someone who visits the POC, places an order and enters a Promotion.
  5. POC: ‘Point of Contact’ that sells AB InBev products, also called ‘Customer’. This is the organizer of the Promotions.
  6. Promotion: An offer which a Consumer can redeem for a benefit.
  7. Promotion Banner: Marketing material to illustrate the brand and offer available to the
  8. Promotional Period: The duration between the start date and the end date of the Promotion, with both the start date and the end date of the Promotion being included.
  9. Promotional Product: The item which is on offer.
  10. TaDa: The platform on which the Promotions are offered.

3. Types of Promotions

3.1 Sampling Promotions (x1 product)

Consumers may take part in the Promotion by clicking on the Promotion they desire, selecting their choice of beer and verifying their mobile number. They show the bar staff the Promotion on screen, which confirms their promotional order, and the Consumer is able to redeem their beer for free.

Consumers are limited to one (1) product at a maximum 100% discount across the Promotional Period and a maximum of 5 Promotional Products per calendar month on TaDa, all to the extent permitted by applicable laws and regulations.

3.2 X% off Promotions

Consumers may take part in the Promotion by clicking on the Promotion they desire, selecting their choice of beer and verifying their mobile number. They show the bar staff the Promotion on screen, where they purchase the required beer and redeem their promotional beer with an immediate % discount off their TaDa order to the value listed on the Promotion Banner. Consumers are limited to 3 Promotional Products per day and a maximum of 5 Promotional Products per calendar month on TaDa.

3.3 €X off Promotions

Consumers may take part in the Promotion by clicking on the Promotion they desire, selecting their choice of beer and verifying their mobile number. They show the bar staff the promotion on screen, where they purchase the required beer and redeem their promotional beer with an immediate € off discount off their TaDa order to the value included on the Promotion Banner. In the event that the price of the Promotional Product is lower than the value of the discount, the discount applied will only be equal to the purchase price of the product, not exceeding the product's sale price. Consumers are limited to 3 Promotional Products per day and a maximum of 5 Promotional Products per calendar month on TaDa.

3.4 X+Y Promotions (I,e, X+Y Free)

Consumers may take part in the Promotion by clicking on the Promotion they desire, selecting their choice of beer and verifying their mobile number. They show the bar staff the Promotion on screen, where they purchase the required beer and redeem their Promotional beer to the value included on the Promotion Banner. Consumers are limited to 3 Promotional Products per day and a maximum of 5 Promotional Products per calendar month on TaDa.

3.5 Time Triggered Promotions

Consumers may take part in the Promotion by clicking on the Promotion they desire during available periods of the Promotion, selecting their choice of beer and verifying their mobile number. They show the bar staff the Promotion on screen, where they purchase the required beer and redeem their promotional discount. Consumers are limited to 3 Promotional Products per day and a maximum of 5 Promotional Products per calendar month on TaDa.

3.6 Competitions

Consumers may take part in the Competition by clicking on the Competition they desire, selecting their choice of beer and verifying their mobile number. They show the bar staff the Competition on screen, where they purchase the required beer. To participate in a Competition, Consumers must accept the specific terms and conditions applicable to the Competition. These terms will be shared via TaDa prior to participation. Unless otherwise stated in the specific terms and conditions of the Competition, the Consumer must complete a trivia question to finalize their entry. Consumers may participate in a Competition once per day. Winning Consumers will be randomly selected and notified via email or SMS within 7 days of the end of the Promotion Period. To the extent that the specific terms and conditions of the Competition conflict with these Promotion Terms and Conditions, the specific terms and conditions of the Competition shall prevail.

4. Participation

4.1 Participation in the Promotions is open to residents of the Netherlands who are 18 years of age or older.

4.2 The POC encourages responsible alcohol consumption. DO NOT purchase more products than you can reasonably use or consume.

4.3 The Promotions are only available as long as the Consumer uses the Application.

4.4 The POC and/or AB InBev may establish additional reasonable criteria for access to certain Promotions via TaDa. These criteria will be shared with the Consumer prior to participation. If it is foundthat the Consumer no longer meets the criteria, the Consumer will be immediately denied access to the Promotions. Consumers may be excluded from participating in Promotions, including but not limited to, in cases of fraud or suspected fraud, or unlawful influence on the Promotion, including but not limited to:

  • Providing; Providing incorrect or incomplete information;
  • Participating more often than allowed according to the Promotion Terms and Conditions;
  • Participating outside the Promotion Period(s);
  • Using automated systems, scripts, or other means to gain an unfair advantage in the Promotion;
  • Participating on behalf of another person or entity without explicit permission;
  • Violating the rules of decent behavior, such as abuse, intimidation, or attempting to manipulate others in the context of the Promotion;
  • Using false or inauthentic profiles or accounts to participate in the Promotion;
  • Acting in violation of applicable laws and regulations or generally accepted standards of

5. Availability and Modification of Promotions

5.1 Promotions are limited to specific periods and subject to availability. The POC and AB InBev reserve the right to modify or withdraw the nature, scope, terms, and availability of Promotions at any time, without prior notice. Consumers cannot claim compensation for changes or withdrawal.

6. Liability

6.1 The Promotions are offered on TaDa without any warranty from AB InBev. The responsibility for the execution of the Promotions lies entirely with the POCs.

6.2 AB InBev is not liable for any direct, indirect, incidental, or consequential damages arising from or in any way related to participation in the Promotions, the operation of the TaDa platform, or the use of Promotional Products, including but not limited to loss of income, loss of profits, loss of data, or loss of goodwill.

6.3 The POCs are responsible for complying with all applicable local laws and regulations concerning the Promotions. AB InBev accepts no liability for any breach of local laws and regulations arising from the execution of the Promotions by the POCs.6.4 The POCs accept no liability for direct or indirect damages arising from or related to participation in the Promotions, except in cases of intent, gross negligence, or to the extent that the exclusion of liability is not permitted under mandatory law.

6.5 AB InBev accepts no liability for the content, availability, and compliance of the Promotions offered by the POCs via TaDa. Any disputes or claims related to the execution of the Promotions should initially be resolved directly with the relevant POC. If a dispute cannot be resolved directly with the POC, the Consumer may refer to the competent court as specified in Article 7.4, without prejudice to the exclusion of liability of AB InBev and the POCs, to the extent that this is not contrary to mandatory law.

7. Final Provisions

7.1 AB InBev and the POC reserve the right to amend these Promotion Terms and Conditions at any time. Such amendments will take effect as soon as they are published on the TaDa platform. It is the responsibility of the Consumer to stay informed of any changes. Continued participation in Promotions after such changes implies acceptance of the amended terms.

7.2 For questions, comments, or complaints regarding the Promotions or these Promotion Terms and Conditions, Consumers can contact contactus@ab-inbev.com.

7.3 If any provision of these Promotion Terms and Conditions is found to be invalid, void, or unenforceable, the validity of the remaining provisions shall remain unaffected. The invalid provision will be replaced by a provision that closely approximates the original intent.

7.4 These Promotion Terms and Conditions are governed exclusively by Dutch law. Disputes arising from or related to these Promotion Terms and Conditions, or unresolved disputes concerning the execution of the Promotions, shall be exclusively submitted to the competent court in Breda.